In 2015 U.S. light vehicle sales reached a historic all-time high of 17.39 million, an increase of 5.8% over 2014, and passing the previous sales record of 17.35 million set in 2000. This marks the sixth consecutive year-over-year sales growth, a trend not seen in over eight decades.
“Consumers are responding to the great selection of products on showroom floors, choosing vehicles that best fit their needs and lifestyle,” said Mitch Bainwol, president & CEO of the Alliance of the Automobile Manufacturers. “A closer look at the numbers show that demand for pickups, crossovers and SUVs carried sales into record territory,” Bainwol said.
According to data from Ward’s Automotive, light truck sales represented over 56% of vehicles sold in the United States, compared with passenger car sales of 43%.
The average age of a car on today’s roads is the highest in history. As consumers seek to replace cars typically a decade old or older, they are discovering cutting edge vehicle technology like driver assists, connectivity and greater fuel economy. “Car shoppers entering the marketplace will be impressed with the innovative leap of technologies and features packaged into today’s automobile,” said Bainwol. “Today’s cars are cleaner, safer and more fuel efficient than ever – all the result of a massive investment in research and development by the OEMs.”
For more Ward’s Automotive data visit: www.wardsauto.com