July 31st is National Heatstroke Prevention Day


Automakers, Community Leaders and Moms Team Up to Raise Awareness about the Dangers of Heatstroke

WASHINGTON, DC — “Regardless of the temperature outside, it is never safe to leave a child alone in a car.” That is the message automakers, community leaders and moms are taking to the public in a national campaign to raise awareness about the dangers of heatstroke in automobiles.

Tragically, data shows an average of 37 young lives are lost each year from being unattended in cars. More than half of these victims are under a year old while 75% were under two years of age.

“Heatstroke fatalities are completely preventable, and parents and caregivers of little ones need to be especially vigilant,” said Mitch Bainwol, President & CEO of the Alliance of Automobile Manufacturers (Alliance). “That’s why public education is key.”

Elected officials are highly regarded in their communities with the ability to help spread awareness on important issues. That is why the Alliance encourages leaders at all levels of government to share information in this electronic brochure and video which demonstrate how heatstroke happens and how it can be prevented.

The campaign also features radio testimonials from Members of Congress from high-risk areas lending their voice on the importance of public education to prevent heatstroke deaths. In addition, a robust online network of “mommy bloggers” are helping to spread awareness.

Once a vehicle is parked, and its windows are closed or even left cracked open, temperatures can skyrocket. In mere minutes, the car’s interior temperature reaches that of the outside air. Young children are particularly at risk because their bodies can heat up 3 to 5 times faster than adults.

That is why automakers encourage the public to be vigilant, and ACT:


  • Avoid: Avoid heatstroke-related injury and death by never leaving your child alone in a car, not even for a minute. And make sure to keep your car locked when you’re not in it so kids don’t get in on their own.


  • Create Reminders: Create reminders by putting something in the back of your car next to your child such as a briefcase, a purse or a cell phone that is needed at your final destination. This is especially important if you’re not following your normal routine.


  • Take Action: If you see a child alone in a car, call 911. Emergency personnel want you to call. They are trained to respond to these situations. One call could save a life.

For more information about heatstroke prevention, and to help spread awareness, visit autoalliance.actualsize.me/heatstroke.