Automotive Privacy

New automotive technologies and services are providing our customers with tremendous benefits. For example, alerts about traffic conditions help reduce congestion, while concierge services are able to unlock car doors and route drivers around the path of a storm. Providing such features in a transparent way is important to both customers and automakers.

Our Principles build on the long-standing Fair Information Practice Principles, Federal Trade Commission guidance and the White House Consumer Privacy Bill of Rights.  These landmark privacy frameworks, when applied to automobiles, should reassure auto customers that their privacy is taken seriously.

Our Principles have three important hallmarks that are the touchstones of the commitment of participating automakers to their customers.

First, consumers can expect transparency.  Automakers will employ a variety of methods to provide consumers with clear notices of their privacy practices, including through owner’s manuals and company websites.

Second, the most sensitive types of consumer information receive heightened protections.  For many, information about where and how they drive is private.  Under the Automotive Privacy Principles, automakers pledge to provide protections for sensitive information that goes beyond similar principles in other industry sectors.

Third, automakers clearly state the limited circumstances where they may share information with government authorities.

Automakers believe that strong consumer data privacy protections are essential to maintaining the trust of our customers.  Our Privacy Principles reflect a major step in protecting personal information collected in the vehicle.

The Alliance of Automobile Manufacturers is a trade association of 12 car and light truck manufacturers including BMW Group, FCA US LLC, Ford Motor Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Toyota, Volkswagen and Volvo Car USA.