US Senator Brian Schatz, Hawaii
Innovative vehicle technologies create the potential for improved safety and reduced traffic congestion. These technologies, however, require the collection of significant amounts of new data from drivers and consumers. To ensure that this information remains private, a number of global automakers have voluntarily developed a set of privacy principles to protect consumers against the improper collection, use, or dissemination of this data. These voluntary principles are a positive first step in protecting consumers, and I commend the automakers’ proactive efforts regarding this important issue.
Maureen Ohlhausen, Federal Trade Commission Commissioner
The mobile landscape changes quickly, and those who understand it best are the companies who are using new technologies to advance customer value. Self-regulatory approaches, like the Privacy Principles for Vehicle Technologies and Services, allow consumers as well as industry members to benefit from these advances without unintentionally slowing the pace of innovation.
Jules Polonetsky, Future of Privacy Forum
New technologies in vehicles promise drivers real advances in safety and convenience, but will only be welcomed by consumers if they can be sure their personal data will be handled in a trustworthy manner. These privacy principles set a responsible course for new uses of biometric, behavioral and location data and should help avoid any privacy bumps in the road.
Paul M. Schwartz, Jefferson E. Peyser Professor of Law, Berkeley Law School; Director, Berkeley Center for Law & Technology
Emerging automotive technologies and services offer great promise for safety, environmental protection, and consumer convenience. These Principles now advance the privacy dialogue in essential ways. The Alliance of Automobile Manufacturers and Global Automakers merit an extended round of applause for this document.
Joint Statement by the National Automobile Dealers Association, National Association of Minority Automobile Dealers and the American International Automobile Dealers Association
NADA, NAMAD and AIADA fully support the Privacy Principles announced today by the Auto Alliance and Global Automakers (“Principles”) and believe that they are a clear and strong demonstration of the automotive industry’s firm commitment to transparency and leadership with respect to consumer privacy.
Today’s automobiles are undergoing some of the most exciting and profound technological changes in the last 100 years, and consumers must not only understand the ever-increasing complexity and functionality of their cars and trucks, they also must understand what information their vehicle now collects about them and how that information is treated.
Motor & Equipment Manufacturers Association
The Motor & Equipment Manufacturers Association (MEMA) views this as a positive first-step in providing greater transparency, privacy and the option for motorists to “opt-out” of sharing non-essential vehicle system data. “MEMA believes there is still much work to be done to ensure motorists continue to have the freedom of choice where their connected-vehicle is serviced as well as the freedom of choice to send vehicle data directly to independent service providers, in both the light duty and heavy duty vehicle sectors,” said Steve Handschuh, president and chief executive officer of MEMA.
The Information Technology Industry Council (ITI)
Cars are increasingly digital and incorporate technologies that are transforming our driving experience by providing greater convenience, more efficiency, and safety. These advances will grow exponentially as customers gain confidence in how their cars are connected. With that in mind, the privacy principles issued by the Alliance of Automobile Manufacturers and the Alliance of Global Automakers are a welcome self-regulatory effort that establishes rules of the road for information gathered in vehicles.
Software & Information Industry Association
Data has become essential for improving auto safety, reducing traffic congestion, increasing auto efficiency and powering other advanced services for 21st Century drivers. By bolstering consumer confidence, these principles will help make certain these advancements can continue. They cover transparency, choice, respect for context, data minimization, de-identification, retention, data security, integrity, access and accountability. In particular, they put limits on the use of geolocation information for marketing purposes and provide consumers with access to collected information.