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Autos Drive Wisconsin Forward

Industry Impact

  • 109,612 109,612 Total Auto Jobs in State
  • 3.0% 3.0% of State Workforce
  • $5.57B $5.57 Billion Labor Income
  • $8.10B $8.10 Billion in Total 2018 Car Sales
  • 246,648 246,648 Total New Car Sales
Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2017 data year; compiled by Auto Alliance with data provided by IHS Markit, sales figures represent new vehicle registrations between January 1, 2018 - December 31, 2018.

Tax Revenue

  • $730.51M $730.51 Million in Total State Tax Revenue
  • 4% 4% of State Tax Revenue
  • $435M $435 Million in New Vehicle Sales Taxes
  • $234M $234 Million in Used Vehicle Sales Taxes
  • $91M $91 Million in Sales Taxes on Auto Parts and Services
  • $1.58B $1.58 Billion in Vehicle Use Taxes (Including Gas Taxes), Licenses and Fees
  • $20M $20 Million in Corporate Profits Tax
  • $149M $149 Million State Income Taxes
Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2017 data year.

Registrations

5,351,303 Registered Vehicles

By Body Style

  • Cars 2,155,424 (40.28%)
  • CUVs 1,133,546 (21.18%)
  • SUVs 548,743 (10.25%)
  • Pickups 1,077,751 (20.14%)
  • Vans/Minivans 435,839 (8.14%)

By Powertrain

  • Gas 5,108,690 (95.47%)
  • Diesel 161,379 (3.02%)
  • Hybrid 72,993 (1.36%)
  • Electric 3,675 (0.07%)
  • Plug-In Hybrid 4,566 (0.09%)
In Wisconsin, the average age of vehicles is 11.5 years.
The national average age of vehicles is 11.6 years.
Figures compiled by Auto Alliance with data provided by IHS Markit as of December 31, 2018.

New Purchases

246,648 Vehicles Sold

By Body Style

  • Cars 54,101 (21.93%)
  • CUVs 105,726 (42.87%)
  • SUVs 19,790 (8.02%)
  • Pickups 52,593 (21.32%)
  • Vans/Minivans 14,438 (5.85%)

By Powertrain

  • Gas 232,935 (94.44%)
  • Diesel 6,989 (2.83%)
  • Hybrid 4,768 (1.93%)
  • Electric 1,168 (0.47%)
  • Plug-In Hybrid 788 (0.32%)
Figures compiled by Auto Alliance with data provided by IHS Markit as of December 31, 2018.

Auto-Related Activity at Ports

Economic Activity From Past Decade

  • $278.29 Million Total Imports
  • $2.08 Million Total Exports

Economic Activity From 2018

  • $36.31 Million Total Imports
  • $176,503 Total Exports
Compiled by Auto Alliance with data provided by USA Trade Online, figures represent port activity over the past decade and between January 1, 2018 - December 31, 2018.

Fueling

  • Gasoline Stations 3,491
  • Electric Charging Stations 284
  • Biodiesel Stations 4
  • Compressed Natural Gas Stations 41
  • Hydrogen Stations 0
  • Liquefied Natural Gas Stations 1
  • Liquefied Petroleum Gas Stations 68
Compiled by Auto Alliance with data provided by U.S. Department of Energy's Alternative Fuels Data Center, figures represent fueling stations as of April 9, 2019.

Wisconsin Consumers

  • $32,850 $32,850 Average MSRP Per New Car
    National Average $31,696
  • $59,305 $59,305 Median Household Income
    National Average $56,516
  • $4,942 $4,942 Median Monthly Household Income
    National Average $4,710
  • $500 $500 Median Monthly New Car Payment
    National Average $576
  • 10% 10% Monthly Car Payment as a Percent of Monthly Income
    National Average 12%

Commuting to Work

  • Drive alone to work (81%)
  • Carpool to work (8%)
  • Take public transportation (2%)
  • Other (9%)
Figures compiled by Auto Alliance with data provided by IHS Markit, U.S. Census Bureau's American Community Survey 2017 and Federal Reserve Bank of St. Louis. Median Monthly New Car Payment computed for a 60-month loan based on MSRP with 20% down and an APR of 5.36%.

Automaker Facilities In Wisconsin

FCA US LLC

LocationEmployees
Milwaukee National Parts Distribution CenterMilwaukee 98

Ford Motor Company

LocationEmployees
Twin Cities High Velocity CenterMenomonie 22

General Motors

LocationEmployees
GM Financial Branch Office - BrookfieldBrookfield 81
Customer Care & Aftersales - HudsonHudson 85

Volkswagen Group Of America

LocationEmployees
Parts Distribution CenterPleasant Prairie 40

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