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Autos Drive Wisconsin Forward

Industry Impact

  • 182,169 182,169 Total Auto Jobs in State
  • 5.9% 5.9% of State Workforce
  • 25,125 25,125 Total Auto-Related Employers
  • $8.48B $8.48 Billion in Total 2017 Car Sales
  • 253,758 253,758 Total New Car Sales
Center For Automotive Research, "Contribution of the Automotive Industry," published January 2015; Employer figures compiled by Auto Alliance with data provided by Dun & Bradstreet; Compiled by Auto Alliance with data provided by IHS Markit, sales figures represent new vehicle registrations between January 1, 2017 - December 31, 2017.

Tax Revenue

  • $2.24B $2.24 Billion in Total State Tax Revenue
  • 14% 14% of State Tax Revenue
  • $367M $367 Million in New Vehicle Sales Taxes
  • $201M $201 Million in Used Vehicle Sales Taxes
  • $75M $ in Sales Taxes on Auto Parts and Services
  • $1.46B $1.46 Billion in Vehicle Use Taxes (Including Gas Taxes), Licenses and Fees
  • $32M $ in Auto Dealer Business Taxes and Estimated Dealer Title Fees
  • $99M $99 Million Income Taxes from Payments for Automakers, Suppliers and Dealers
Center For Automotive Research, “Assessment of Tax Revenue,” published January 2015

Registrations

5,343,109 Registered Vehicles

By Body Style

  • Cars 2,276,147 (42.60%)
  • SUVs/CUVs 1,453,209 (27.20%)
  • Pickups 1,025,334 (19.19%)
  • Vans/Minivans 471,546 (8.69%)

By Powertrain

  • Gas 5,096,833 (95.39%)
  • Diesel 158,513 (2.97%)
  • Hybrid 65,890 (1.23%)
  • Electric 3,015 (0.06%)
  • Plug-In Hybrid 3,499 (0.07%)
In Wisconsin, the average age of vehicles is 11.8 years.
The national average age of vehicles is 11.2 years.
Figures compiled by Auto Alliance with data provided by Hedges & Co as of December 31, 2017.

Sales

253,758 Vehicles Sold

By Body Style

  • Cars 66,309 (26.13%)
  • SUVs/CUVs 116,630 (45.96%)
  • Pickups 52,742 (20.78%)
  • Vans/Minivans 14,944 (5.89%)

By Powertrain

  • Gas 240,183 (94.65%)
  • Diesel 6,985 (2.75%)
  • Hybrid 5,010 (1.97%)
  • Electric 916 (0.36%)
  • Plug-In Hybrid 662 (0.26%)
Figures compiled by Auto Alliance with data provided by IHS Markit as of December 31, 2017.

Auto-Related Activity at Ports

Economic Activity From Past Decade

  • $243.96 Million Total Imports
  • $14.67 Million Total Exports

Economic Activity From 2017

  • $31.72 Million Total Imports
  • $596,148 Total Exports
Compiled by Auto Alliance with data provided by USA Trade Online, figures represent port activity over the past decade and between January 1, 2017 - December 31, 2017.

Fueling

  • Gasoline Stations 3,491
  • Electric Charging Stations 247
  • Biodiesel Stations 4
  • Compressed Natural Gas Stations 41
  • Hydrogen Stations 0
  • Liquefied Natural Gas Stations 1
  • Liquefied Petroleum Gas Stations 68
Compiled by Auto Alliance with data provided by U.S. Department of Energy's Alternative Fuels Data Center, figures represent fueling stations as of May 9, 2018.

Wisconsin Consumers

  • $33,420 $33,420 Average MSRP Per New Car
    National Average $31,696
  • $56,811 $56,811 Median Household Income
    National Average $56,516
  • $4,734 $4,734 Median Monthly Household Income
    National Average $4,710
  • $611 $611 Median Monthly New Car Payment
    National Average $576
  • 13% 13% Monthly Car Payment as a Percent of Monthly Income
    National Average 12%

Commuting to Work

  • Drive alone to work (81%)
  • Carpool to work (8%)
  • Take public transportation (2%)
  • Other (9%)
Figures compiled by Auto Alliance with data provided by IHS Markit, U.S. Census Bureau's American Community Survey 2016 and Federal Reserve Bank of St. Louis. Median Monthly New Car Payment computed for a 48-month loan based on MSRP with 20% down and an APR of 4.61 %.

Wisconsin Automaker Facilities

455 Facilities
29,229 Employees
Compiled From Company Reports

Industry-Related Businesses

Business Facilities Employees
Motor Vehicles and Equipment 455 29,229
Suppliers, Parts and Tires 1,820 17,434
Motor Vehicle Dealers (New and Used) 1,845 35,210
Motor Vehicle Dealers (Used Only) 1,780 6,042
Auto Supply Stores 1,522 9,493
Gas Stations 3,491 22,626
Dealers (Special) 546 1,570
Property and Casualty Insurance 48 519
Car and Truck Rentals 1,370 9,046
Parking 91 933
Automotive Repair Shops 9,972 33,612
Carwashes And Other Service 2,185 8,882
Facility and employee figures compiled by Auto Alliance with data provided by Dun & Bradstreet.

Automaker Facilities In Wisconsin

FCA US LLC

Location Employees
Milwaukee National Parts Distribution Center Milwaukee 109

Ford Motor Company

Location Employees
Twin Cities High Velocity Center Menomonie 22

General Motors

Location Employees
GM Financial -- Milwaukee Branch Office Brookfield 79
Customer Care & Aftersales -- Parts Distro -- Hudson Hudson 109

Volkswagen Group Of America

Location Employees
Parts Distribution Center Pleasant Prairie 35

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