According to consumer research, our customers want it all — better mileage, cleaner and safer technologies and affordable new vehicles. While we continue urging all stakeholders to work together toward a national program for fuel economy standards, automakers have our own roadmap to move forward while continuing to meet the needs and expectations of consumers.
Our priorities are fourfold
Continue increasing fuel economy — year after year — to provide our customers with more energy-efficient vehicles with greater emissions reductions and the latest safety technologies.
Partner with public/private groups to get more energy-efficient vehicles on our roads via charging/fueling infrastructure, consumer incentives, government fleet sales and car-sharing and ride-sharing programs.
At the same time, continue increasing investments in research & development for more advancements in safety and efficiency.
Do all of this while still keeping new vehicles affordable.