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Safety advances that save lives.

From designs and innovations that can help protect occupants in a crash to on-board technologies that help drivers avoid a crash, the automobile industry is constantly striving to improve motor vehicle and traffic safety.

The U.S. Department of Transportation released a report in 2015 calling innovations by car manufacturers a “revolution in safety.” Road safety is a shared responsibility between governments, industry, non–governmental organizations and road users. Focusing on behavioral issues is critical to enhancing road safety, including encouraging safety belt use, raising awareness of risks from distracted driving and preventing impaired driving. Working together with all stakeholders, the Auto Alliance is addressing the nation’s most pressing road safety concerns.

Road Safety Spectrum

Connected Vehicles Can Lead to the Future of Auto Safety Read More


Never Leave a Child Unattended in a Vehicle—For Even Just a Few Moments Read More

Impaired Driving

Working to prevent impaired driving. New technology promises to save lives. Read More


Auto Innovations Usher in a New Era in Safety

The U.S. Department of Transportation has called innovations by car manufacturers a “revolution in safety.” This is the most innovative time in automotive history. As a result, today’s auto is more than just transportation, it’s the most sophisticated technology owned by most consumers. Every day, vehicles are getting more advanced with new safety enhancements.


Vehicle Age can Relate to Safety

A 2013 NHTSA study showed that drivers in vehicles 15 or more years old are at least 50 percent more likely to be fatally injured compared to a driver in a new vehicle.

Crash Avoidance

Crash Avoidance is One of Today’s Top Active Safety Goals

Today’s automobiles have a range of airbags – front, rear, side and even curtains – as well as a long list of safety enhancements, including structural reinforcements to the passenger compartments and advanced safety belts.  These safety features have helped to greatly enhance occupant protection in the event of a crash and reduce the impact of crashes.  The future of vehicle safety has expanded into technologies that not only mitigate crashes but help to prevent them.

Crash Avoidance

Crash avoidance, or “driver assist,” technologies employ sophisticated software to interpret data from sensors, cameras, and radar based technologies that allow vehicles to sense the environment around them and assist drivers by alerting them to impending dangers. These include blind spot monitoring, lane departure warnings, automatic braking and a range of new cameras, sensors and radar systems are now available on vehicles.

Distracted Driving

Automakers Address the Dangers of Distracted Driving

For years, automakers have been working to reduce in-vehicle distractions. In fact, automakers worked with a wide range of experts to develop the first set of distraction guidelines in 2003: the Driver Focus Telematics (DF-T) Guidelines.
Download The DF-T Guidelines


Amendment #1: Applicability to Automated Driving Systems
Download Amendment #1

Distracted Driving

The Auto Alliance partnered with the American Academy of Orthopaedic Surgeons (AAOS) for an award winning, multi-media education effort. In schools, town hall meetings and in advertising outreach, the message is the same: Decide To Drive.

It included a lighthearted viral video series, called #NoSmallDistractions, to highlight the fact that everyday things can be distractions behind the wheel. The videos were also refined into Public Service Announcements and distributed to 1,300 television stations nationwide.


Automakers Want Recalled Vehicles Repaired as Soon as Possible

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Fuel Economy &

Carbon Reductions

According to consumer research, our customers want it all — better mileage, cleaner and safer technologies and affordable new vehicles. While we continue urging all stakeholders to work together toward a national program for fuel economy standards, automakers have our own roadmap to move forward while continuing to meet the needs and expectations of consumers. 

Our priorities are fourfold

Continue increasing fuel economy — year after year — to provide our customers with more energy-efficient vehicles with greater emissions reductions and the latest safety technologies.

Partner with public/private groups to get more energy-efficient vehicles on our roads via charging/fueling infrastructure, consumer incentives, government fleet sales and car-sharing and ride-sharing programs.

At the same time, continue increasing investments in research & development for more advancements in safety and efficiency.

Do all of this while still keeping new vehicles affordable.