Automakers Are Standing Behind Their Products
Automakers monitor field performance of the vehicles they make and sell, investigate when performance doesn’t meet design intent and take appropriate action as needed, when needed, including recalling products for service. Recall efforts demonstrate an ongoing commitment to safety and customer satisfaction.
Automakers want all recalled vehicles repaired quickly. Automakers encourage consumers who have received a recall notice to service the recalled vehicles as soon as possible. Learn more about determining whether a car or truck has an open safety recall, and how to obtain more information if it does using the resources below.
The industry has studied consumer behavior to improve recall completion rates through a better understanding of vehicle owners. This groundbreaking consumer research conducted by the Auto Alliance is designed to help automakers fully understand what the critical first step is to motivate more people to bring in their vehicles for a free recall repair.
The average completion rate for passenger vehicle recalls is 75 percent. However that rate varies remarkably depending on the age of the vehicle recalled. For newer vehicles, the completion rate averages 83 percent, while that rate falls almost in half to 44 percent for vehicles 5-10 years old. The completion rate drops again to 15 percent for vehicles older than 10 years. Today’s average vehicle age is 11.4 years.
While 93 percent of those who had heard about a safety recall on their vehicle learned about it from the automaker and new vehicle dealer communications, the research shows many consumers are doing their own risk assessments after receiving a notice and deciding if the recall seems important enough for a response.
Read more about the first collective effort to understand what motivates consumers to get their recalled vehicles repaired.
Automakers Call to Action to Repair Vehicles with Open Safety Recalls
To highlight our commitment to increasing recall participation rates, in 2016 automakers sent dozens of letters to key stakeholders in the motor vehicle and auto insurance sector inviting them to help keep vehicle owners informed – particularly when they are renewing their auto insurance policies or registering a vehicle.
The letters included resources auto insurers and State Motor Vehicle Administrators can use in policy renewal notices and in registration materials to ensure owners are reminded to find out if their vehicles are subject to an open recall.
Download the Recall Awareness Media Kit
The communications kit includes graphics that can be printed and used as mail inserts in envelopes, stickers on envelops or online banner ads.